Rough Country is a leading manufacturer and distributor of off-road accessories and suspension systems. Built on a foundation of American values and rooted in Tennessee, the expertise of trucks, Jeeps, and UTVs helps people drive their passions further— to conquer every road and trail, whether smooth or rugged, across the globe.
The story began in 1975 when it started as a shock manufacturer. Over the years, it becomes one of the most trusted names in the off-road industry. It offers a wide range of products, including lift kits, shocks, bumpers, winches, tonneau covers, truck bed cap, lights, and more. But it doesn't end there; it also caters to the growing community of Overlanding enthusiasts, offering products engineered to help make the most of your outdoor adventures.